What is Upselling?
Upselling is defined differently, depending on who you are speaking to, but Wikipedia had a good definition:
Upselling (sometimes 'up-selling') is a sales technique whereby a saleperson induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Upselling usually involves marketing more profitable [...]
Posted by: Justine Smith, May 9, 2010
Comments: 2
I absolutely loved selling on Etsy when I first started out in early 2009. The site is very addicting and many people just love the atmosphere and excitement of working alongside other sellers in hopes of one day living out their dream as full time crafters.
That being said, I wanted to go through the top [...]
Posted by: Justine Smith, May 4, 2010
Comments: 25
Has anyone else taken a look at their Seller’s Dashboard this week hoping to see your 30 day Detailed Seller Ratings (DSR’s) as usual, and seeing only a 90 day rating? The DSR system has always been disappointingly anonymous, and now with this change it is even more difficult to understand what kinds of transactions [...]
morePosted by: Linda Sanchez, April 7, 2010
Comments: 2
While Etsy is a fantastic and well-respected place to do business, many crafters and artists also sell their work offline and through other online marketplaces in an effort to earn more self-employed income.
I've noticed two growing trends within the handmade community for those looking to build up 'side income,' so I thought I'd outline a [...]
Posted by: Justine Smith, April 6, 2010
I’m not much of a girlie-girl, but when I find myself at the mall, I can never resist the lure of Sephora: rows and rows of tester tubes of foundations, blushes, eyeliners and lipsticks all surrounded by ample supplies of brushes, cotton rounds, cotton swabs and makeup remover. Everything is right out there to be [...]
morePosted by: Linda Sanchez, April 5, 2010
Comments: 1
We all want our businesses to thrive and grow, but is it possible to grow too fast? Are you losing customers because you can’t stay on top of your growth? Businesses that grow too quickly run the risk of creating day-to-day challenges that can't be met by staff's current experience and capacity. [...]
morePosted by: Linda Sanchez, April 2, 2010
Comments: 2
With Mother's Day just over a month away, it's important to start preparing your Etsy shop and marketing efforts toward the holiday.
According to Marketing Charts an estimated 14.1 billion dollars was spent during Mother's Day in 2008. While those numbers may be a smidgen lower with the current economic situation, there are still many ways [...]
Posted by: Justine Smith, March 29, 2010
Comments: 1
Online retailers, or any retailers for that matter, hate to do it, but occasionally we have to refund a customer. To make the refunding process even more painful for those of us selling on eBay or who collect payment through PayPal, it seems that refunding customers for purchases made through PayPal has just gotten a [...]
morePosted by: Linda Sanchez, March 24, 2010
Comments: 5
Do you remember that Seinfeld episode in which Jerry offers his disastrous business advice to restaurant owner, Babu Bhatt? The episode opens with one of Jerry’s timeless monologues: There's always that one location, one store location that's constantly changing hands. Everybody has this in their neighborhood, it's a leather store, it's a yogurt shop, it's [...]
morePosted by: Linda Sanchez, March 22, 2010
Comments: 2
Love ‘em or loathe ‘em, the changes are coming. With less than two weeks before eBay’s changes take effect, most of us have been busy preparing our stores, our listings and our inventory for the changes. In case you’ve been putting it off, haven't yet had the chance to review the changes, or aren’t sure [...]
morePosted by: Linda Sanchez, March 17, 2010
Comments: 1
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