Stores

5 Things EBay Newbies Can Do Today to Become EBay Superstars Tomorrow

New to selling on eBay? Getting those initial feedbacks and finding ways to get your listings high up in searches can seem daunting, if not impossible. When I first started selling on eBay I remember despairing that I would ever get the fifteen feedbacks we needed back then to qualify to sell in the Fixed [...]

Posted by: Linda Sanchez, June 23, 2010

Comments: 1

Etsy: Cashing In On Mother’s Day

With Mother's Day just over a month away, it's important to start preparing your Etsy shop and marketing efforts toward the holiday.
According to Marketing Charts an estimated 14.1 billion dollars was spent during Mother's Day in 2008. While those numbers may be a smidgen lower with the current economic situation,  there are still many ways [...]

Posted by: Justine Smith, March 29, 2010

Comments: 1

Clear Communication with Customers is the Key to Success

I have a student who hired me specifically to help him revamp his eBay store. He told me over the phone that he had had a rough couple of months that translated into multiple negative feedbacks from customers and subsequently a downward shift in his feedback score. He was feeling the loss of customers and [...]

Posted by: Linda Sanchez, March 26, 2010

What’s Your Sales Style?

As I mentioned in a recent post, we just returned from our biggest trade show of the year, the Toy Association Industry Toy Fair in New York.  After three days, countless conversations with salespeople and after viewing literally thousands of items, I found two or three must-have items for our online stores. I love trade [...]

Posted by: Linda Sanchez, February 23, 2010

Comments: 2

Great, I Got Them Here…Now Why Won’t They Buy?

Social media is a great tool for baiting.  Yes, clever teaser sentences followed by a shortened URL may be enough to get visitors clicking over to your site, but the point is to get them to take action, which likely means BUYING OUR PRODUCT/SERVICES.
Social media is like an all-access pass to the party.  Everyone’s invited, [...]

Posted by: Akilah Richards, January 11, 2010

How Ecommerce Geniuses Write Eye-Catching, Conversion-Inducing Product Descriptions

In many ways, selling a product in a brick and mortar store is easier than selling a product online for one simple reason – instead of relying on your written product description, customers in a brick and mortar store can see, hear, touch, smell and examine a product in 3D until they decide whether or [...]

Posted by: Jennifer Escalona, August 10, 2009

Comments: 1

Dos and Don’ts for Successful Sales Conversions on your Ecommerce Site

When you decide to open an ecommerce store, the whole process may seem simple at first. You find a product, and you sell it. But for anybody who has ever tried to sell a product online, whether through a standalone site or etailers like eBay, Etsy, and 1000 Markets, it quickly becomes apparent that picking [...]

Posted by: Jennifer Escalona, August 7, 2009