As I mentioned in a recent post, we just returned from our biggest trade show of the year, the Toy Association Industry Toy Fair in New York. After three days, countless conversations with salespeople and after viewing literally thousands of items, I found two or three must-have items for our online stores. I love trade [...]
morePosted by: Linda Sanchez, February 23, 2010
Comments: 2
Social media is a great tool for baiting. Yes, clever teaser sentences followed by a shortened URL may be enough to get visitors clicking over to your site, but the point is to get them to take action, which likely means BUYING OUR PRODUCT/SERVICES.
Social media is like an all-access pass to the party. Everyone’s invited, [...]
Posted by: Akilah Richards, January 11, 2010
In many ways, selling a product in a brick and mortar store is easier than selling a product online for one simple reason – instead of relying on your written product description, customers in a brick and mortar store can see, hear, touch, smell and examine a product in 3D until they decide whether or [...]
morePosted by: Jennifer Escalona, August 10, 2009
Comments: 1
When you decide to open an ecommerce store, the whole process may seem simple at first. You find a product, and you sell it. But for anybody who has ever tried to sell a product online, whether through a standalone site or etailers like eBay, Etsy, and 1000 Markets, it quickly becomes apparent that picking [...]
morePosted by: Jennifer Escalona, August 7, 2009
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