Stores

The N.O.T.S. of Twitter

When I first started using Twitter last year to promote my line of jewelry, I did it all wrong.

I never read my home feed to see what others were saying.
If I got a reply on one of my tweets from another user, I didn't respond back.
I didn't educate myself to understand why I'd want to [...]

Posted by: Justine Smith, March 31, 2010

Comments: 4

Etsy: Cashing In On Mother’s Day

With Mother's Day just over a month away, it's important to start preparing your Etsy shop and marketing efforts toward the holiday.
According to Marketing Charts an estimated 14.1 billion dollars was spent during Mother's Day in 2008. While those numbers may be a smidgen lower with the current economic situation,  there are still many ways [...]

Posted by: Justine Smith, March 29, 2010

Comments: 1

How to Make Yelp.com Work for Your Small Business

If you search the internet for local businesses and services, you may have noticed a trend over the past few years. Often, the top hit on Google, Yahoo, or other search engines is not the businesses’ website, but the business’s listing on Yelp.com. Yelp is a site that allows customers and clients to review the [...]

Posted by: Jennifer Escalona, October 14, 2009

Comments: 1

Reputation Management: What to Do with a Bad Review?

In an ideal world, your small business would improve the lives of everyone it touches and all those people would quickly refer three friends and ensure that you stay in business for years to come. But the reality is that sometimes, no matter how hard you work to satisfy every customer, bad reviews crop up.
For [...]

Posted by: Jennifer Escalona, August 20, 2009

Comments: 2

How Ecommerce Geniuses Write Eye-Catching, Conversion-Inducing Product Descriptions

In many ways, selling a product in a brick and mortar store is easier than selling a product online for one simple reason – instead of relying on your written product description, customers in a brick and mortar store can see, hear, touch, smell and examine a product in 3D until they decide whether or [...]

Posted by: Jennifer Escalona, August 10, 2009

Comments: 1

Dos and Don’ts for Successful Sales Conversions on your Ecommerce Site

When you decide to open an ecommerce store, the whole process may seem simple at first. You find a product, and you sell it. But for anybody who has ever tried to sell a product online, whether through a standalone site or etailers like eBay, Etsy, and 1000 Markets, it quickly becomes apparent that picking [...]

Posted by: Jennifer Escalona, August 7, 2009

Small Business Search Marketing

For most small and medium size businesses (SMBs), the earth upon which they marketed their businesses no longer exists. Most people recycle their yellow books before they even get used, despite that yellow page sales guy promising you the moon. Newspapers readership is in decline. In the place of these comfortable advertising mediums is [...]

Posted by: lee, June 18, 2009

Using Twitter to Find and Retain New Business

An innovative and simple online application called Twitter has grown so quickly that most of us have heard of it but few have any grasp of what it does. Simply, Twitter is a cross between online chat, instant messaging, and newsletters, allowing people and businesses to make brief announcements from the inane to the [...]

Posted by: Paul O'Brien, May 1, 2009