If you search the internet for local businesses and services, you may have noticed a trend over the past few years. Often, the top hit on Google, Yahoo, or other search engines is not the businesses’ website, but the business’s listing on Yelp.com. Yelp is a site that allows customers and clients to review the [...]
morePosted by: Jennifer Escalona, October 14, 2009
Comments: 0
In an ideal world, your small business would improve the lives of everyone it touches and all those people would quickly refer three friends and ensure that you stay in business for years to come. But the reality is that sometimes, no matter how hard you work to satisfy every customer, bad reviews crop up.
For [...]
Posted by: Jennifer Escalona, August 20, 2009
Comments: 2
In many ways, selling a product in a brick and mortar store is easier than selling a product online for one simple reason – instead of relying on your written product description, customers in a brick and mortar store can see, hear, touch, smell and examine a product in 3D until they decide whether or [...]
morePosted by: Jennifer Escalona, August 10, 2009
Comments: 1
When you decide to open an ecommerce store, the whole process may seem simple at first. You find a product, and you sell it. But for anybody who has ever tried to sell a product online, whether through a standalone site or etailers like eBay, Etsy, and 1000 Markets, it quickly becomes apparent that picking [...]
morePosted by: Jennifer Escalona, August 7, 2009
For most small and medium size businesses (SMBs), the earth upon which they marketed their businesses no longer exists. Most people recycle their yellow books before they even get used, despite that yellow page sales guy promising you the moon. Newspapers readership is in decline. In the place of these comfortable advertising mediums is [...]
morePosted by: lee, June 18, 2009
An innovative and simple online application called Twitter has grown so quickly that most of us have heard of it but few have any grasp of what it does. Simply, Twitter is a cross between online chat, instant messaging, and newsletters, allowing people and businesses to make brief announcements from the inane to the [...]
morePosted by: Paul O'Brien, May 1, 2009
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