Social media is a great tool for baiting. Yes, clever teaser sentences followed by a shortened URL may be enough to get visitors clicking over to your site, but the point is to get them to take action, which likely means BUYING OUR PRODUCT/SERVICES.
Social media is like an all-access pass to the party. Everyone’s invited, and all party people are free to mix and mingle. Isn’t that wonderful?! Um, yes, but eventually, you’ll get thirsty, and access to the bar (if even just for a bottled water!) requires more than a pass to make it through to the end of the party. The point of it all is for us to get paying customers, the people who will purchase our wares and keep us in business. So how, how, how, do we get them to stop oohing and aahing over our witty tweets and well-thought out posts, and B-U-Y?
A great Web site and an awesome portfolio are integral pieces of the puzzle, but there’s more to it…there’s that small issue of proof.
What are some means of proving to our customers that we are reputable good guys who are worthy of their almighty dollar?
One important step in the direction of our desired results may very well be to capture why they leave without buying, or at least subscribing to our site. Want some free tools to help you figure it out? Check out Conversion Rate Experts’ blog post HERE.
Now that we have an idea of what’s pushing them away, we’ll work to fix that. The next step is to make sure that we and our customers are speaking the same language. Wondering what that means? It’s all about the language of perception, and SmallFuel Marketing talks about targeting through language HERE. Check it out.
Don’t forget about the value of great copy! A great design company should have a couple of dynamic copywriters who can take the words on your shiny new site from blah to Pow! Here’s some perspective on how to make people want your products/services.
One of my favorite blogs, DoshDosh, has a blog post that tops my list of absolute must-read advice in the area of turning your audience from potential purchasers to confirmed clients. The post offers insight on the elements that influence online behavior, as well as eleven tips you could implement on your Web site today! Check out DoshDosh’s research results HERE.
Know someone who need some conversions? Tweet this post!
What methods have you found successful? How have you converted your visitors to clients? Happy converting!
